How about this?
You know when you fill out a form and it asks for an emergency contact?
I'm going to start selling raffles and the winner gets to be that contact.
Ten years from now if something happens to me and they get a call, they'll remember "Oh Yea, I won that raffle that time. Boy, that Mike sure was a fun guy."
Plus, I'll do that for every new form I fill out so that everyone gets a chance. One raffle per form. One winner per raffle. One contact assignment per winner.
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