Late Night Ads

I’ve never been a morning person.

I would love to be and on the rare occasions that I do get up early, I enjoy it, but again, that’s pretty rare.

But man, can I stay up late! If there was a staying up late Olympics, I’d be a quadrillion medal winner.

Staying up late affords you the luxury of being able to see some of America’s finest advertising and marketing minds at work, but you generally don’t get to see a lot of top quality products at three in the morning.

I’ve noticed that Mercedes and Rolex don’t tend to focus on those time slots at all.